Universal came to us wanting to replicate the football from the film with the staples and blood splatter — the same detail that gives the poster and campaign their visceral edge. The football was intended for PR segments, general promotion, and cast keepsakes. A select number were signed by cast members and placed in custom award boxes.
The footballs were constructed locally with custom staples and faux blood splatter for impact. Since this was a custom piece with high value, we capped the run at 100 — guaranteeing each recipient a special piece of the film to carry with them long after release.
This was an interesting and challenging project. We had to find footballs where we could remove the existing laces and add custom staples in their place. Finding the best methods to tie this piece together involved some trial and error — but the outcome is something we're proud of, and we value Universal's partnership throughout. They really do help us push the boundaries of what merchandise can mean to the recipients.
